Grass & Co
Ecommerce | Health
The Challenge
Poor performing new subscriber welcome flow was leading to sub par conversion rates
Abandoned cart journey was also not performing at benchmark so the brand was losing out on potential customers
Limited personalisation and segmentation was also contributing to poor performance across the customer lifecycle
The Solution
Pepped overhauled the brand's welcome and abandoned cart journeys, optimising the timing and content of each flow. We also segmented and personalised the journeys based on the 4 reasons a consumer may choose to try the brand’s products. We recommended to the client that the consumer’s priority was captured when email is captured, to make the Welcome Flow messages even more relevant.
Key Performance Results
✔ Welcome series open rates increased to 66%
✔ Welcome series click rates increased to 5%
✔ Revenue from the Welcome & Abandoned Cart flows increased by 36%
Ready to maximise revenue from every customer?
Pepped are email and SMS experts with over 50 years of CRM experience
We have oodles of success stories from brands who’ve followed our Pepped Framework™
We offer an ROI assurance so we only work with brands who are a good fit
