What is Lifecycle Marketing?
We’ve got news. The days of a one size fits all approach to marketing are long gone.
Let’s face it, modern buyers are too unpredictable. The internet is heavily influencing how people shop and buy, and it’s put vast amounts of information and freedom of choice into your customers' hands.
Enter the marketing lifecycle.
Lifecycle marketing is all about providing your audience with the kinds of communication and experiences they need and as they move through the customer journey.
They run the show; meanwhile, you're there at every touchpoint, providing value.
What Tools Do We Use?
We have years of experience with a variety of email service providers from Klaviyo, through to Braze and Mailchimp.
Whatever tools you’re using, we’ll harness the power of email automation, segmentation, and personalisation to turn your audience into high-value, long-term brand advocates.
How We Do It
We can meet you anywhere in your lifecycle marketing journey and create a unique roadmap that changes and grows with you, from full implementation through to strategic advice.
Our agile team of specialists have decades of industry expertise. Our best practices and proven methods include;
CRM
Design
Email Marketing
Customer Personas
Customer Journey Mapping
Copywriting
Website Design
Content Creation
Content Strategy
Loyalty Programs