Monty Bojangles
Ecommerce | Food & Beverage
The Challenge
Sending blast campaigns to all subscribers with no segmentation resulting in low engagement rates.
Unsure of strategy and know-how to drive users from email to purchase from the brand’s Amazon store instead of their website.
With the fragmentation of retailer data, Monty Bojangles had a limited understanding of their customer behaviour.
The Solution
We worked with the client to deliver a clear and actionable Strategic Roadmap which identified our key KPIs to focus on to drive traffic to Amazon. We implemented intelligent segmentation and a new (on-brand) template. The campaigns were engaging in our approach to copy and content. Our total sends were lower but we saw much better engagement and more revenue from this channel.
We implemented a new Welcome Flow to encourage new subscribers to explore the brand.
Key Performance Results
✔ Campaign OR’s Increased by an average of 35%
✔ Campaign CTRs Increased by an average of 5%
✔ Welcome Flow CTR 17% above industry benchmark
Ready to maximise revenue from every customer?
Pepped are email and SMS experts with over 50 years of CRM experience
We have oodles of success stories from brands who’ve followed our Pepped Framework™
We offer an ROI assurance so we only work with brands who are a good fit
