Wild Nutrition
Ecommerce | Health
The Challenge
A lack of a clear retention strategy for email & SMS resulted in high churn and decreasing re-order rates
Emails weren’t working as hard as they could be to encourage customers to click through to the site to increase CVR & RPR.
Ineffective cross sell/upselling communications that wasn’t effective at driving LTV.
The Solution
Pepped worked on updating Wild Nutrition’s segmentation of the database customers and engagers by recency. Pepped subsequently implemented a sunset flow to reduce the klaviyo cost for un-engaged subscribers.
The Result
The brand are now emailing less people and delivering significantly higher revenue. Pepped also optimised conversion journey flows to recover more abandoned sessions, carts and checkouts. Pepped created new flows to drive repeat purchase of popular products.
Key Performance Results
✔ Email revenue increased by 30%
✔ Abandonment rate reduced by an average 6%
✔ Purchase rate 10x above industry benchmark
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Pepped are email and SMS experts with over 50 years of CRM experience
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